Screen print  – The Revolution Will Be In Avant Garde Gothic

Gil Scott Heron screen print by uchi clothing

This four colour limited edition screen print by uchi clothing is a tribute to the late legendary activist, musician, poet and author, Gil Scott-Heron and from the same era, the typeface ITC Avant Garde Gothic.

The Revolution Will Be In Avant Garde Gothic – screen print

16 four colour hand pulled screen prints on 300gsm Somerset White paper. Each one signed and numbered by the artist. Print size 38 x 42cm. Printed at Spike Print Stuidos, Bristol by uchi clothing. Available OVER HERE and from the uchi website.

The Elements

The Revolution Will Not Be Televised

The Revolution will Not Be Televised vinyl coverFrom the album Pieces of a ManGil Scott-Heron, 1971. Released in 1971 “The Revolution Will Not Be Televised” is a poem and song by Gil Scott Heron, political activist, poet, musician and author. Known primarily for his spoken word performances in the 70s and 80s where his biting lyrics spoke about politics and culture, the Vietnam war, drugs and alcohol abuse in the urban cities and racial injustice. Considered by many as the “Godfather of Hip-hop” and the “black Bob Dylan” as the list of artists that he has influenced is much broader than rap – and music. His albums Pieces of a Man (1971) and Winter in America (1974) are regarded as the forerunners of both conscious neo-soul and conscious Hip Hop.

ITC Avant Garde Gothic

International Typeface Corporation, Herb Lubalin, Tom Carnase, Edward Benguiat, 1970-77. Avant Garde Gothic is a font family originally designed for the culture magazine of the same name in the mid 60s. New York graphic designer Herb Lubalin created the original logo for the magazine title, which had modernist, geometric forms that rested each letter against each other, considered by many at the time to be awkward and rule-breaking. Although the magazine had only 16 issues, in 1970 the typeface was it was redrawn and published as a fully fledged typeface by the International Typeface Corporation (ITC). Over the next few years a complex lower-case was added with various ligatures by Tom Carnese, a serif version (Lubalin Graph), and a condensed version, by one of my favourite type designers, Edward Benguiat. Today it is still very popular and sits amongst the elite of contemporary typefaces used for graphic design and advertising. Avant-Garde-Audi Avant Garde Magazine issue 12 Avant Garde Magazine issue 8

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